Testing AI tools for real: what saves time, what adds nothing, and how to use them without fooling yourself.
The builder side
Useful AI, hands-on digital.
Testing tools, automating what can be automated, building websites and content. No AI bullshit, no corporate SaaS, no unrealistic promises: just what works, explained simply.
martin@btc:~$ ./build --idea "website + content + automation"
✓ test an AI tool
✓ automate a repetitive task
✓ ship a fast website
→ document, explain, repeat
What I explore
From testing to going live.
Eliminating repetitive tasks, connecting tools together, saving time. Automation at the service of content and projects.
Fast, clean, responsive and well-indexed websites. From landing pages to full sites, built to drive action.
Video, editing, scripting, thumbnails. Telling a clear story and making it watchable until the end.
Online presence, social media, clear messaging. Helping an idea or project be understood in under five seconds.
Simple methods to move fast and well, solo or as a team. Less friction, more signal.
Hands-on and accessible approach: we test, document and share. Case studies live on video and in the notes.
Shall we build something?
A website, content, or automation?
Let's talk. The best projects start with a simple idea and a message.